Whilst I was living and working in Uganda in 2016, I met Sheilah as I headed the productions and programming and acquisitions department for NTV Uganda and helped launch specific programs for Spark TV effectively. Sheilah was one of my on-air talents for two of the highest ranked TV shows, The Beat and The Style project.
Sheilaheart Carol Nyinabashumba, born and raised in Uganda, is of Rwandan descent. I first introduced my readers to Sheilah back in 2018, read here> https://rosiemoteneblog.wordpress.com/2017/10/26/the-little-stunner-takes-on-the-world/
Fast forward to 2021 after a much-needed sabbatical, Sheilah has returned to our screens.
In February 2021, Multichoice launched Honey TV. The content includes a new cooking show, “House Of Chefs”. The channel had its eye on collaborating with Sheilah. We made the necessary introductions, and the negotiations began. We were ecstatic when the channel had decided to choose her as the official host of the show. Before we knew it, Sheilah arrived in Cape Town to start the next phase of her journey. During the pre-production phase, the channel announced the celebrity chef. The multi-award-winning international culinary expert and author, Siba Mtongana. Siba is the judge and will choose the winner. https://sibamtongana.com
House Of Chefs.
Eight young trainee cooks from Ghana, Rwanda, the Democratic Republic of the Congo, Kenya, Nigeria, South Africa, and Zambia compete for a coveted internship. The winner will work closely with the legendary chef and author at her restaurant, located in a prime spot in Cape Town. The journey is to explore and uplift African food to new heights in the fine-dining space. It is the opportunity of a lifetime for any budding chef.
The show contestants are Ingrid Musabe (26, Rwanda), Ruth Buliamu (26, Congo), Tobe Onyenyeonwu (21, Nigeria), Joseph Odoom (26, Ghana), Les Sempele (27, Kenya), Thabo Phake (24, South Africa), Merry Ziringa (23, DRC), Kalaba Chikamba (21, Zambia).
House of Chefs premieres on 13 August 2021 (DStv 173).
The Head of Marketing at MultiChoice Uganda, Colin Asiimwe, said, “MultiChoice Uganda is excited to announce this show launch as it reaffirms our commitment to bring great entertainment and top-class talent from across the continent to our customers. DStv Uganda customers will now enjoy riveting show content hosted by one of our own to enjoy and relish.”
Sheilah working her magic on set.
The Martinelli synergy.
“The Little Stunner” is way more than a TV personality but a media mogul in Africa, with her tiny toes in many big lucrative business deals.
In 2020, Joris Family Distribution SMC LTD – Importers of Martinellis Wine launched their 3 Sparkling wine premium bottles. They proudly announced Sheilah Gashumba to serve as its first-ever brand ambassador in their on-net and off-net promotional campaigns in East Africa.
Sheilah stated that “I’ve always set the bar high for myself with everything I do, but to now be a brand ambassador for Martinellis , it feels like a new level. To me, the Martinellis brand stands for both truthfulness and expressiveness. I’m excited to help define what that means to all generations.”
Yokuku
In 2020, Sheilah signed an ambassadorial deal with Yo Kuku, one of the largest producers and marketers of chicken in East Africa.
With the new show and ambassadorship deals, spending most of her time between Kampala and Johannesburg, we will be embarking on several other collaborations within the entertainment space, fine dining and women empowerment.
To collaborate with us or to book Sheilah, contact us rosie@wakaagency.biz
Follow us on all social media platforms and learn about our other Pan African talent. Waka Talent Agency at present as a footprint in 14 African countries. http://www.wakaagency.biz
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