Tag Archives: Lydia Forson


24 Oct

My three passions in life are Women, Africa, and the arts.

My activism career started over 15 years ago when I did my training through POWA, http://www.powa.co.za. I have used my personal​ brand to create awareness on abuse and issues pertaining to women. I not only share my knowledge that I learned through the training but I share my personal experiences on how the abuse affected me. My aim has and always will be to create awareness, let others know that they are not alone and that the abuse is not their fault, all of this connected to the fact that it has been patriarchal ideologies that have supported and protected perpetrators. We have to redefine our rights and enforce gender equality.

Building​ my personal​ brand.
When I started my career we do not have direct access to PR gurus or marketing specialists who could guide us and those that did, paid top dollar for their services. I built my brand on knowing and understanding my craft, faith, discipline, dedication and passion. I made a tremendous amount of mistakes, partnered with wrong people, diluted my brand as I did not value myself enough and often second guessed my personal​ talent and ability. I value and treasure all those lessons. I have learned that building a brand and becoming an entrepreneur comes with a lot of challenges and frustrations but​ there are also many rewards. It has taught me to push through those boundaries, even when met with resistance. I remember when I was still acting on the soapie, Generations, I wanted to seek a car sponsorship and I naively approached BMW South Africa. My application was denied immediately and I was told that they do not sponsor non-sports people. So I then decided to visit a BMW car dealership in Bryanston, with my then partner. He suggested​ that I just buy one and forget about the sponsorship. I partly took his advice. As I entered the dealership I noticed that there were very few Black people walking in and out as buyers, I engaged with my friends who lived in that area and who drove BMW’s​ and asked where they had purchased their vehicles. Almost all of them directed me to the Black owned dealership downtown. As much as I wanted to support that dealership, I also wanted to prove a point. So I boldly revisited the​ dealership in Bryanston, sought out my vehicle and applied for finance and bought a vehicle off the showroom​ floor. I felt I needed to prove that as a young black woman, I had the ability and power to purchase the vehicle and perhaps the dealership needed to relook their strategy.
A year later I formed a partnership with a woman​ who could assist​ with a concrete​​ proposal and we approached the dealership that I bought my car from and we proposed a sponsorship deal, based on my facts and experience. This was in 2004 and we originally proposed the deal for six months, my contract was continuously extended till 2007. Every six months I upgraded my car to the new 3- series and had the opportunity of test-driving all the new series when they were launched.

The WAKA flame:
My love for the continent began when I started exploring Africa as a TV presenter and producer. I founded my Pan African talent agency, WAKA TALENT AGENCY in 2011. WAKA means to ​shine in Ki-Swahili​. I discovered that there was a gap for representation across the continent, I also saw it as an opportunity to create projects and synergies with other media practitioners in South Africa and globally. At present Waka Talent agency have a footprint​ in South Africa, Zimbabwe, Zambia, Angola, Botswana, DRC, Uganda. Kenya, Tanzania, Ghana, Liberia, ​and Nigeria. We represent TV and radio personalities, speakers, emcees, ​and brand ambassador and influencers. A few of my clients are musicians and models in their own right but we do not handle those contracts nor do we search for that type of work. I often asked if that will be my next move and my answer is no. No, I do not wish to tackle that side of the industry as firstly, I respect that craft and with that aspect comes my second reason, I have no first-hand​ knowledge of it. As a manager,​ I,​ need to understand and know the craft, discipline​, ​ and experience that comes with it.

These are a few of our Pan-African clients

Nurturing the talent
Being an award-winning​​g actress, TV and radio personality award winning film producer, ​and a revered TV producer, I have the ability to provide concrete advice and knowledge in that sector of the industry. As much as I respect the model and music industry, I have never worked down the ramp (professionally) nor have I recorded a song. So why would I have the authority of managing that career?
The moral of this story is that you need to know your brand, work and be passionate about it. When creating collaborations​, always look at what value the two parties​​s bring to the table. There always needs to be a value added beefits to all parties involved.

Time to PASTE.
As we are still focusing on TV and radio personalities and building brands and connecting them with global brands, we also plan to work with other entrepreneurs and artisans who have the Pan African vision and believe in the artistic spirit.
Brand value is not just about designing a logo, it is about a philosophy and a vision. I see the two concepts as one. As my vision and passion is led and dominated by my Pan African dream, I have looked to work with entrepreneurs who seek and live by that. Moving forward, we will be working closely with Paste Studios.

PASTE logo
Paste Studios is a Creative Agency: Specialising in Design, branding and Brand Identity. I do understand that there are many agencies who specialise in these concepts but very few are innovative and keen to understand the Pan African market.
I met the CEO and founder of PASTE STUDIOS Manqoba Nhlapo, at a regular entrepreneurial spot in Johannesburg. We first engaged in conversation last year but as I strongly believe in Gods timing, we only engaged in business discussions this year. His entrepreneurial vision is raw and real.
Many people have this romantic idea that entrepreneurial lifestyle is sexy and cool, with your Mac laptop, you sit at a coffee shop and the work rolls in. Yes,​ you need the laptop as that is our life, we often sit at coffee shops as we need the free wifi. Let us be honest data in SA is ridiculously expensive. We may seem content and cute with our cafe​​e lattes or Americano’s or whatever it is that we are drinking, but often we are sitting with that one cup the whole day long.
So whilst randomly entering our regular space, Manqoba and I started chatting about these exact entrepreneurial challenges. We spoke about how we would see the same faces in the​ public​ workplace but we do to know what we all do. The conversation led to the fact the biggest challenges that small companies and agencies have is that they lack the finance and therefore the resources. We agreed that small entities need assistance from big corporates but we should also look at our smaller entrepreneurial partners for synergies and assistance. We began to understand what our respective agencies do and what our visions are and saw the scope for partnership.

WAKA TALENT will work in conjunction wit PASTE STUDIO on creating platforms and projects that can project to our Pan African audience and climate. They have the design, brand value and knowledge, we have the talent, expertise, ​and clientele, we both are passionate about the PAN-AFRICAN​N dream.

Manqoba’s passion to to create and design as well as connecting people from our continent. His vision is for PASTE to become the frontier of innovative​ design in Africa. Collaborating with the best designers and talent​ too​ bring South African products to a world class standard. Their leading factor is that they have the ability to create and design spaces that will to enrich people and optimise human interactivity.

Our first collaboration will ve revealed soon but should you require any additional information on with agthe ​ency, feel free to contact us:

WAKA Talent agency:
+27 0102861935

PASTE studios:


Lydia Forson creates the triple effect!!

4 Dec

2017 People’s Celebrity Awards

The 2017 People’s Celebrity Awards will be held on December 30 in Accra, Ghana.

The board and organisers of the People’s Celebrity Awards (PCA) unveiled the nominees for this year’s awards. The event will be headlined by GN Bank Mobile Money and spearheaded by SpyderLee Entertainment.
Speaking to participants at the unveiling ceremony, Eyram Bashan, a member of the board of directors for the People’s Celebrity Awards said the scheme over the years has celebrated and recognised Ghanaian personalities whose daily endeavours have contributed tremendously to the growth of the nation’s entertainment industry.

She said the awards scheme has achieved its purpose of creating an excellent avenue for investment in the creative arts industry, increase visibility and most importantly pamper stars who help reduce the general stress levels of Ghanaians. Eyram Bashan stressed that as the only award scheme which connects all aspects of the entertainment sphere, this year’s event received massive response from the public who also have a hundred percent voting rights. She assured the public that the board and organisers will give showbiz lovers an exciting night on the 30th of December and encouraged them to vote massively for their favourite celebrities to win the categories they have been nominated in.

Our very own Lydia Forson has been nominated in three different categories:

People’s Celebrity Awards Social Media category
Favourite Actress category
Favourite Movie category : Keteke.



If you are in Ghana, please vote for our Wakastar via:

Lydia Forson: My African Dustler: A Diva Who Hustles

6 Nov


In my previous blogs I have mentioned that I conducted the casting for Tinsel Ghana and Kenya. During the Ghanaian sessions I had the fortunate experience of meeting the acclaimed actress, Lydia Forson. Like kindred spirits we hit it off immediately. A few years later she came to South Africa as she was cast in the South Africa soap opera: Scandal. Back then many South Africans were not aware of the Pan African entertainment industry and therefore were not aware of the acclaimed artisans that emerge from across Africa, for us it was a great move and achievement. We continually crossed paths on our different interactions across the continent. Lydia is a go-getter, loves life and believes in standing up for justice, when the situation arises, I suppose that is why we are so alike. That is why she is my ultimate: DUSTLER!! A DUSTLER is a diva who hustles. A term I learnt from another Ghanaian DUSTLER, Anita Erskine.
I should also add that both Lydia and I are a little cray cray and have the capability of screeching very loud when seeing each other. In 2012 at the Ama-awards – African Movie Academy Awards , which took place in Lagos Nigeria, I was in the reception area, waiting for something when I heard a voice that I recognised, I turned around and it was Lydia. Normal people would have just greeted but the two of us were so crazy and happy that we both screeched at the sight of each other. One of life’s beautiful moments, that I will never forget.

The rest of that weekend we were thick as thieves. I was rather irritated when we were on the red carpet and a certain African TV presenter started to interview her and in the middle of the interview, the presenter said ‘ stop sorry I need to interview the Holywood guy.’ The ‘Hollywood guy’ was Issaih Washington, the Greys anatomy actor who was fired fin 2007. I was furious and let the presenter, (who I had actually trained when she started her career in 2010) and her producer know that we should celebrate our international stars in the same light as our African ones. The rest of the weekend was full of laughs and plotting our next moves across Africa. We remained in contact and of course she joined the WAKA family.
In 2016 while I was living in Uganda, she was visiting and of course we met and had an absolute blast. I secured an interview for her with our other Waka star Brian Mulondo on one of my shows that I headed at the time.
Lydia and myself at the AMA-Awrds 2012.

Lydia and myself hanging out in Uganda and Lydia with the WAKA star Brian Mulondo.

For those of you, who do not know who she is, this is Lydia Forson:

She is an award-winning Ghanaian actress, writer, and producer. In 2010 she won the African Movie Academy Award for Best Actress in a Leading Role.
Lydia Forson’s acting career started with a cameo role in Hotel St. James (2005), Run Baby Run (2006), Different Shades of Blue (2007) and a stint in the reality show The Next Movie Star in Nigeria (2007).
Shirley Frimpong Manso, CEO of Sparrow Productions, who had previously worked with her in the Ghanaian television series Different Shades of Blue brought Lydia Forson back to the screens through the movie Scorned. This starring role led to her first African Movie Academy Awards (AMAA) nomination as the Best Upcoming Female Actress.
In 2009, Lydia Forson starred in the award-winning The Perfect Picture. She has starred in A Sting in a Tale, Phone Swap and Masquerades. Lydia’s passion for her work is demonstrated in the extent to which she lives out characters in her movies.

Her Filmography includes:
• Hotel St. James (2005) – Cameo Roles
• Run Baby Run Becky (2006) – supporting role[5]
• Different Shades of Blue (2007)
• The Next Movie Star Reality Show (2007) – Third Runner Up
• Scorned (2008) – Lead Role
• The Perfect Picture (2009) – Supporting Role
• A Sting in a Tale (2009) – lead role[6]
• Masquerades (2011)
• Phone Swap (2012)[7]
• Kamara’s Tree (2013)
• “Scandal” (2013) (South African Series) – Aku[8]
• A Letter From Adam (2014) Writer/Producer[9][10]

Her awards include:
2009 – African Movie Academy Award Nominee
2010 – African Movie Academy Award Best Actress in a lead role[11]
2012 – Ghana Movie Awards Best Screenplay ‘In The Cupboard’

Just over the past weekend she won the award for her performance in the Peter Sedufia directed film, Keteke, at AFRIFF. African International Film festival.

AFRIFF is week-long annual film festival that takes place in Nigeria Founded in 2010 by Chioma Ude, The event normally the festival features award shows and film training classes for industry players. This year’s edition, which took place from October 29 to November 4, was climaxed with the AFRIFF Globe Awards Globe Awards at the Eko Hotel & Suites.


Lydia also writes a thought provoking blog, that can be found via http://www.lydiaforson.com. In her blog she serves a fine tea of woman issues—and occasionally runs into politics, causing havoc with her honesty and opinions. One of my favourite pieces included the following one, posted on October 9.


Her blog writes:
So guess who took over the runway at this years Glitz Fashion Week!!
You guessed right. Meeeeeeee!!!!
I still remember cat walking in my living room in  as a kid and telling everyone I was going to be a model.
Then the world stopped me before I could even dream any further,  by telling me I was too big to ever walk the runway.
Who’s laughing now?
There are no limitations to what you can  do with your life. if you put your mind to it and you’re determined, the world will have no choice but to accommodate you.
Big thank you to Latasha of http://www.aboutthatcurvylife.com for allowing me to do this and Abaya of Lagos for the amazing outfit. 

Lydia believes that the day we stop dreaming we end our existence, and that only dreams give us a hope and something to live for.